Activating a Brand! i.e "Inspriation in Everything" created for a major retailer. Incorporating Brand Universe Guidelines, Packaging, Marketing Materials, Look Books. Development of quarterly seasonal designs and product development for a female audience and back to school/college programs.
Seasonal Designs & Product Development
i.e. "Inspiration in Everything" Inspiring a Culture and Activating a Brand - Identify consumer needs - Create a category that attracts a new consumer - Re-invigorate a down trending market through design and product development